Tiffany Art & Design
 Inspired by recent advertising campaigns of Reese's Peanut Butter Cups and Oreo Cookies, I wanted something similarly graphic with instant brand recognition.

Hershey's Special Dark Kisses

A campaign of various advertisements and media placements for the Hershey's Special Dark Kisses brand.

CLIENT — Student Work

MY ROLE — Vector Design and Ad Headlines/Copy

 Inspired by recent advertising campaigns of Reese's Peanut Butter Cups and Oreo Cookies, I wanted something similarly graphic with instant brand recognition.

Inspired by recent advertising campaigns of Reese's Peanut Butter Cups and Oreo Cookies, I wanted something similarly graphic with instant brand recognition.

 The message to convey was to be fun and somewhat cohesive.

The message to convey was to be fun and somewhat cohesive.

Darth Vader MOCKUP.png
 At least one ad needed to communicate health.

At least one ad needed to communicate health.

 As Hershey has a commitment to simple ingredients, I wanted to keep the design clean and uncomplicated.

As Hershey has a commitment to simple ingredients, I wanted to keep the design clean and uncomplicated.

Subway Mockup Hershey.png
 The purple is used to match the purple foil of a wrapped Hershey's Special Dark Kiss. The brown emphasizes the deep, dark and rich look of dark chocolate.

The purple is used to match the purple foil of a wrapped Hershey's Special Dark Kiss. The brown emphasizes the deep, dark and rich look of dark chocolate.