Inspired by recent advertising campaigns of Reese's Peanut Butter Cups and Oreo Cookies, I wanted something similarly graphic with instant brand recognition.
The message to convey was to be fun and somewhat cohesive.
At least one ad needed to communicate health.
As Hershey has a commitment to simple ingredients, I wanted to keep the design clean and uncomplicated.
The purple is used to match the purple foil of a wrapped Hershey's Special Dark Kiss. The brown emphasizes the deep, dark and rich look of dark chocolate.